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So Kevin Nash said this in a interview after his last day in TNA about "heat"
"Joe Hamilton told me a long time ago when I was breaking in was, ‘The thing about heat is it’s like a hot air balloon. The longer you let that flame go underneath that hot air balloon the higher it rises. Every time a babyface touches that hot air balloon, as far as touching the heat or touching the heel, you draw back down. If you go week in and week out of going back and forth, the balloon never leaves the ground. The thing about heat is you know it works when the babyfaces in the company walk into the booking room and start complaining. When the guys that aren’t the marks start complaining you know that the marks are already sick of it. That leads the buyrates and that leads to people start pulling for the babyfaces to pull it together. If you appease the people and the babyfaces, you will never get heat. Heat is always drawing money.”
Couldn't be more on point.
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