A lot of the stuff in that Q&A kinda bums me out, just because it contrasts with what we've heard. Nothing to really dampen my interest though by any means. No increase in matches, no 3rd brand capability, no titles for the 3rd brand, etc. It's not a HUGE deal though, because as mentioned I'm planning on using NXT as my 3rd show.
If I wanted to make a legit 3rd brand (WWE, WCW, ECW or something) I think I'd just fuck around with the titles. The IC or US Title would be swapped out for the Thursday brand's world title and I'd make sure the person who holds that belt doesn't appear elsewhere. As for the remaining secondary belt (Champion of Champions belt maybe?) I'd treat it like a TV title across all 3 shows.
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