http://www.wwe.com/inside/superstar-makeovers-photos
WWE.com talking about talent getting a makeover to help with a change in their gimmick and overness.
They highlight many superstars including: Sting, Steve Austin, Hulk Hogan, Rosa Mendez
, CM Punk, Aksana
, HHH, and AJ Lee
.
Because all these folks underwent startling and dramatic changes in their appearance.