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From a business and marketing standpoint, he's well aware of what he's doing. That includes all the little production aspects. CyNick wants to throw a blanket reference to him being a genius out there as if his business smarts is directly related to his creative mind so if you think giving a diva a farting gimmick or ending a heavily-featured blood feud without explanation is retarded, YOU must be wrong because Vince can't be.
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