Quote:
Originally Posted by #1-wwf-fan
No. You're shifting. 18-49 is the key demo. You've admitted as much yourself. But Raw loses in that demo. So you have to shift the key demo to MEN 18-49 so you can say that Raw wins in the key demo despite the fact that they don't. You change the definition so it works for you. It's blatant shifting. lol
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No, its understanding the numbers. Men are more coveted in the advertising world. They make more money and have more to spend. So yes, 18-49 is a key demo, but given the choice, when the numbers are so close, I would rather have the show that appeals to men. Plus, the numbers are not even close when you factor in total viewers, so RAW is going to be the more attractive property for advertisers. Which in turn would generate more money. Which is the reason for TV shows existing.