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Nothing more than just something fun and goofy to do at events. Believe it was already being done at a few sporting events as a victory celebration prior to the WWE trying to claim it as their own.
Any real payoff would have been the WWE doing its best to capitalize on it as a potential start for making Fandango into a bigger star than he ended up becoming afterwards. Doesn't even need to be in the main event or mega star tier in order to be considered as a success.
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