Doesn't matter - 10% is 10%, even though he's pulling that stat out his ass for conversation. It's hardcore minority vs majority fans.
Here:
The loud minority needs to understand that business appeals to the majority. Case in point: WWE's return to a PG era. If they wanted to appeal to the hardcore minority Cena would still be freestyling as a heel, Punk would be champion as a face, Divas would be slutty again, and Heyman would still have a job.
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