You know, as much fun as it is to clamor for a Cena heel turn that isn't coming, I'd be content with him just being humanized.
He just lost "on the grandest stage of them all" to The Rock. He just got his ass kicked by Lesnar a day later.
Even if it isn't a total "job-out", MVP length losing streak, it would be interesting to see how his character handles not being able to no-sell multiple floor finishers to beat 6 guys in one match. How - or even if - he finds the way to keep his head up after going from "defying the odds" to having the odds he's been defying all these years finally catch up with him.
He'd still be the merch cash cow, they don't have to worry about that. Just freshen him up some.
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