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Ryder getting promo time to plug his show is obviously someone in the back testing the waters to see if it catches on. Plus, he wasn't entirely squashed by Khali. Fucking Khali.
What I like about Ryder's videos is that they show he has a passion for his character and trying to get it over, but they also put over other guys. Ryder acts giddy whenever he sees John Cena, and he has other guys from the WWE pop-in and do some funny bits, or whatever. It helps people. The problem with Hawkins' is that it took shots at guys, and came a little too close to breaking kayfabe without actually staying in line with any character Hawkins seemingly has or does not have.
At least Ryder saying "The WWE missing the boat" fits his "I should be on every poster" type of character.
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