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Old 11-01-2012, 02:51 PM   #36865
Emperor Smeat
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Quote:
Even those Ryback lost at WWE Hell in a Cell, WWE plans to push him as the new main event babyface monster in the future.

The original plan for Hell in a Cell was to have Ryback pin CM Punk clean and win the WWE title. He would hold the belt through Survivor Series and lose in a multi-man gimmick match at TLC where he wouldn't have to be pinned or submitted. Vince McMahon settled on this plan on October 25, just three days before the PPV.

Then the next day, he decided to keep the belt on CM Punk because Punk's long title reign was more important than Ryback's undefeated streak, which isn't necessary to play him up as a monster. WWE has spent so much time focusing on Punk's title reign that felt it would be better to keep the belt on him until the Royal Rumble so his match with The Rock will have higher stakes.

Once the decision was made to keep the belt on Punk, WWE then tried to come up with ways for Ryback to lose without looking weak. WWE considered several options before going with crooked referee Brad Maddox, including run-ins from Brock Lesnar, Big Show, Mark Henry and even Vince McMahon himself.

Sources: WrestlingObserver & Rajah.
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