When you look back at the previous era's stars, they all cut their teeth as heels and then made the huge turn. Hogan, Michaels, Austin/Rock, Cena.
Guys like Jericho, Punk, Bret Hart, Randy Savage, etc also got established as heels before turning. Rarely is there a Steamboat or Mysterio type where they're just natural babyfaces.
Reigns turning heel could go long way.
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