I will say Cena will never turn.
There is no one who is currently on the roster, or in NXT that comes close to his ability to do the great PR work he does. Whether he's doing a radio plug, commercial, talk show, Make-A-Wish, etc, he can't be replaced.
Also, turning heel does nothing IMO. The people who cheer him now will boo him, and the people who boo him now will cheer him. Cena is who he is.
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