Not really a fan of either, but AJ Lee got the crowd to react as both a heel and a face. She has been involved in memorable angles at a main event level and she was competent in the ring. She also had a unique look and character that she made her own.
While Reigns is arguably better in the ring, he remains awkward as a personality and can't get over as a face. He has had a sustained push for years now and rather than create memorable moments and become a unique personality, he hasn't evolved much at all and has actually ruined more moments than he has been a part of.
Reigns is underrated in the ring for me, and I could see people voting for him on that basis, but his character and persona are awful and for that reason, AJ sneaks it for me
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