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Jordan's wanted to do this bisexual gimmick for the longest time, IIRC. He pitched it to WWE right before he left because the writers didn't have any ideas for him. The fact that he actually is bisexual probably helps in making the gimmick more believable (or respectful, instead of being one big gay joke like Billy and Chuck).
Edit: I should probably read that last paragraph before I post.
With that said, I don't know how long it'll last. I'll give them credit for doing something that WWE was even afraid of before they went PG, though.
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