NBC is completely lacking any long term thinking in this mess. They went with the cheap short-term route with Leno's new show and then panicked once their plan backfired with Letterman regaining #1 spot and Leno costing them money.
Instead of doing the logical thinking of fixing the show that is causing the problem and hope it acts like a trickle effect to the following shows, they decide to get rid of Conan's 11:30 time and hope things go back to the old way.
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