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Bill Ryberg is getting an impressive push indeed.
They are drawing attention to him in what seems to be an attempt to make a big deal out of him rather quickly, kinda like they did with Alberto Of The River. They have the jobber cut a promo, so you kinda know what's coming. You get a couple of random superstars "scouting" his match on a weekly basis. He has fairly ominous theme music. He shouts the "WHO'S NEXT!?" like "FEED... ME... MORE!!!" which is completely marketable. He's a hoss who looks the shit. He gets the "Oh, damn!" reactions from the crowd for his hard hits in high impact moves like that Rybackpack (or whatever they're going to call that) and his always impressive Murder By Lariat. They likely will start him up the championship food chain by going from local indy jobbers to the Superstars/NXT rosters until they decide to stick him in a belt program somewhere.
One thing about this push is that he's "face by default"... he hasn't really done anything to be face or heel this time around, and a couple of the jobbers tried to generate a some cheap heat by bashing the town they're in... but he, as a character, he's a blank slate right now that could go either way should they need him to.
Things look like they could be good for ol' Skip Sheffield there, but we shall see. Anything could happen. It looks like potential gold... so far.
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