Basically, Benoit has been elevated to main event again, but he doesn't have a true gimmick or character. He's just the awesome wrestler guy who is ferocious. Fans that find him "boring" don't really have a story to get behind, whereas Cena is current COOL, so understandably, most people will root for him more.
Had Benoit had something to work with, I think the common fan would be a lot more openly supportive.
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