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I like this turn of events; it makes things interesting. This is really the only time apart from Cena's feud with CM Punk that the hate toward Cena is being acknowledged and used in a storyline.
I think that it's time to turn Cena heel. Yes, it's been said before, and yes, there were probably great times to do it in the past (when he "joined Nexus" would have been perfect), but right now, when he's involved in a feud with the most over "non-WWE" superstar on the roster, the situation is perfect.
At WrestleMania we should see Cena snap. Maybe he wins the match, maybe he loses the match, but no matter what happens, after the bell is rung, he should go a little bit crazy and beat The Rock to a bloody pulp in front of the Miami crowd. The heat that he'll get for decimating The Rock in front of Rock's home town will be massive, and if he does it with enough anger and malice, it could be the moment that turns him for good. Not only that, but it will be immortalized as a "WrestleMania moment" - like the Hulk Hogan turn at BATB 96 was immortalized as a "WCW moment." The penultimate good guy in the WWE, John Cena, finally snaps and turns on The Rock and the WWE universe.
The next night on RAW, Cena tells the WWE universe to "stick it, brother."
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