He won't turn into a full heel but something similar to HBK acting like a heel by becoming overtly obsessed at beating the Undertaker at any cost leading up to their second Mania match. Although HBK did something similar during his mini-feud with Hogan and even the Rock switched a bit to being a heel during his match with Hogan at Mania 18.
Cena might act a bit heelish until Mania knowing the crowd is going to heavily boo him but just like HBK, the day or week after he will be back to normal.
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