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The easiest answer for the 18 second match is the WWE wanted the record to be broken and never were high on Daniel Bryan as champion. If Orton and Henry didn't get hurt during his reign, Bryan doesn't hold the belt past the Rumble.
The Ryder one is a bit more puzzling but makes sense once the low ratings came in and he took the punishment out of the Internet group (Punk, Bryan, Ryder). The good news for Ryder is at least he's still selling merchandise so the WWE won't just toss him out of tv for a while now that he's recovered from his "injury."
The others are only what a small part of the fanebase wants (ex. Hawkins) or the WWE still doesn't feel comfortable replacing Cena as top face.
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