I'll bite.
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Why is Zack Ryder jobbing?
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Losing a few matches doesn't make you Sal Sincere. Your favorite talent WILL lose matches. It's called a storyline. Deal with it.
Also, Ryder made himself popular via the internet and his little show. NOT through his in-ring work or mic work. Think about that.
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Why hasn't a fued between Goldust & Cody Rhodes not happened?
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Let's assume most casual fans actually DO know they're related. (They don't.) Who would this fued help? It will make Cody look bad because Goldust was never particularly relevant -- I think his biggest fued was with Val Venis -- so at best if Cody wins the feud he beat a has-been. At worst, he loses the feud and gets beat by a never-was. Cody doesn't benefit in any way.
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Why did we get an 18 second WM match between Sheamus & DB?
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Because the script said so.
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Why hasn't Hawkins & Reks made it on TV yet? ( They're only the best tag team right now)
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Who?
Jokes aside, many casual fans don't know who they are, and even a lot of people who do know who they are don't care. WWE has zero emphasis on tag wrestling, and it's been that way for years.
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Why isn't John Cena a heel?
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It's better for business for him to be a face.
Oh yeah, one more thing...
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WWE claims to be all about the fans & that's what they should be about. But numerous times they've ignored what the "WWE Universe" wants.
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Are you dense? They give the fans what they want in terms of providing entertainment. It doesn't mean they're going to cater every storyline to what random jerkoffs with no ideas about how booking actually works. It's a business, not fan service. Fans have to not get what they think they want a lot of the time, so they appreciate it when they DO get what they want.