Yep yep yep. From PWInsider:
WWE have applied to register two new trademarks - "Ryback" and "Avalanche".
Ryback looks to be a name for a new or existing character, while the description for Avalanche reads - "Entertainment in the nature of wrestling contests; Entertainment services in the nature of a wrestling club; Entertainment services, namely, organizing and conducting an array of athletic events rendered live and recorded for the purpose of distribution through broadcast media; Entertainment services, namely, personal appearances by a wrestler; Entertainment services, namely, providing information by means of a global computer network in the fields of celebrities, entertainment, and popular culture."
Howard Cohen sent the following follow-up....Ryback was a name used by the current Skip Sheffield while in WWE developmental prior to being given the Sheffield name and cowboy gimmick.
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