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A decrease in ratings is still a decrease in ratings. I mean, RAW could be #2, but it's not where it once was. This is like the Dixie Carter "Well, Vince Russo didn't write that segment" response to "Fire Russo!" chants in TNA. Somehow you still have to explain to shareholders why your business is declining.
Although reports are that Vince is panicking, the ultimate goal is to probably have everything on the WWE Network as traditional television platforms collapse. I imagine ratings will decrease even more over the next few years, as WWE gets more and more air-time.
What will be hard to explain is why there isn't significant WWE Network subscription growth as ratings decline, if the idea is to move people from one medium to another. The explanation will be "Football" and at least the WWE will get on enough devices in India, Japan and maybe even China to at least perpetuate the idea that it is a growing enterprise.
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