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Originally Posted by #1-wwf-fan
I don't think that was what destroyed Ryback's momentum. They got the undefeated streak stigma out of the way by keeping him looking just as strong. Even if Punk just cheated to pin him with interference or a foreign object or a pull of the tights, it would have made Ryback beatable and fucked things up. The fast count and Ryback getting up immediately looking to murder Punk and Maddox was perfect though. Still made it seem like he couldn't legitimately be stopped.
The booking of Ryback AFTER that match is some of the most retarded shit WWE has ever done.
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It ruined Ryback because it booked themselves into a corner. You rarely get a one and done main event run with the champ and they weren't about to take the title off Punk, so even interference it means you're going to have a rematch and since it was pretty much set up for the Rock to win at the Rumble, they shot themselves in the foot.