Out there idea - but maybe Cena ends up going for the Intercontinental Championship? First off, SmackDown's done a good job of making the belt seem important, it very often main events the weekly television shows.
WWE seem to at least be aware of the hype NJPW is getting, and their Intercontinental Title is viewed as a true 1-A belt with main eventers gunning for it. Having Cena go for that belt just as he did for the US Title a few years ago is something I could see doing.
Also, WWE like "completeness" in a wrestler's resume. Jericho winning the US Title was just made a big deal because it was the only singles belt he hadn't won. Well Cena hasn't won the Intercontinental Title yet so it gives him another accolade.
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