From TPWW's own news columms...
http://www.tpww.net/headlines/1074151033.html
"Wrestlers were reportedly told to look at the recent Triple H vs. Shawn Michaels match to see what their definition of a "good match" is, and were told to step up and seize opportunities. However, some wrestlers resented this, of course, since many of them receive absolutely no opportunities and it is difficult to step up when you are given no television time, while the Triple H/HBK match got 30 minutes."
Yeah, be more like the featured guys, but make it big without any airtime.