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Old 10-08-2008, 11:48 AM   #2680
Kris P Lettus
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Quote:
With a 59 percent increase in ratings from its July installment of "Saturday Night Fights," EliteXC and CBS scored an overall 2.7 rating and drew 4.56 million viewers for this past weekend's "EliteXC: Heat" event.

The Oct. 4 broadcast was the day's No. 1 rated sports and entertainment event on both broadcast and cable in the key demographics of adults 18-34, men 18-34 and men 18-49.

EliteXC today released the ratings, which were provided by Nielsen live plus same day ratings.

In those key demographics, "Saturday Night Fights" topped MLB playoff games, a series of NCAA football games, and a replay of UFC 86 that aired on Spike TV.

As MMAjunkie.com (www.mmajunkie.com) reported earlier this week, ratings for "EliteXC: Heat" were up sharply from the second EliteXC-CBS broadcast in July. "Unfinished Business," which took place in Stockton, Calif., flopped with just 2.6 million viewers.

Instead, with EliteXC stars Kevin "Kimbo Slice" Ferguson and Gina Carano back in action, this past weekend's event came close to matching the record-breaking "Saturday Night Fights" debut in May. "EliteXC: Primetime," which took place in Newark, N.J., drew 4.85 million viewers to make it the highest-rated event in U.S. MMA history.

Ferguson and Carano were featured prominently in that first event, much like they were this past weekend. Although Ferguson suffered a humiliating 14-second TKO loss to late replacement Seth Petruzelli in the night's main event, Carano again dazzled with a victory over Kelly Kobold. The event also featured victories for EliteXC welterweight champ Jake Shields, Andrei Arlovski (in a featured Affliction bout) and Benji Radach.

Initial ratings for "EliteXC: Heat" pegged the number of viewers at 4.3 million viewers. However, the ratings for the final 20 minutes of the broadcast (which included the Ferguson-Petruzelli fight) were not available at that time.

Earlier this year, CBS and EliteXC entered into an agreement to air four live MMA events as part of a "Saturday Night Fights" series. "EliteXC: Heat" was the third event, and the fourth is slated to air in the first quarter of 2009
Even with all this, EXC is doing better, it seems..

I blame Gina "Hottttt Assssss" Carano..
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