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The smart thing to do with this feud is build up Del Rio to be on level with Cena - his arch nemesis, the Lex Luthor to his Superman, the Joker to his Batman, the Rock to his Austin. They need Del Rio to start dominating, win the WWE Title, and beat Cena relatively clean a few times (maybe even make the guy tap). They need Del Rio to get the one-up on Cena a few times to legitimize him in the eyes of the fans, and then they can have an epic feud.
But I'm not convinced they're going to do that. If Cena beats Del Rio clean in their first PPV match, then it'll be a pretty good sign that the WWE is going to fuck Del Rio to make Cena look even stronger than he already does. After the way they fucked Punk during the New Nexus/Cena angle, I'm not putting a lot of faith in the WWE's ability to elevate new guys to stand against Cena as an equal.
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