January 1999 was pretty much the end. Eyes were still firmly on the WCW product after Starrcade 1998. Nash and the Wolfpac were ridiculously over and people were interested in seeing where Goldberg went next with the streak gone.
Then the Finger Poke of Doom rendered the ending of the streak completely meaningless and on that same night WWF had Mick win the belt on free TV. That was the night the tide turned and it never went back.
Some would say WCW died even earlier, at Starrcade 1997 or with Goldberg winning the belt on free TV in July 1998...but the Finger Poke of Doom was way worse IMO.
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