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The crippling losses were set before that with bloated guaranteed contracts. It was too late by then. They would have had no chance to make money and stay viable.
And anyways, their product wasn't the reason they closed.
They were watched more at the end than the wwe today. They made huge money still. They just spent more and had huge losses. And then TNT pulled the plug and sold out. They could have been hot then and TNT was still going to cancel nitro.
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