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Old 10-24-2016, 12:57 PM   #1
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FloSports launching WWE Network-like streaming service
Quote:
If the future of pro wrestling revenue is subscription-based streaming, as WWE believes it is, a new competitor has emerged today with major funding to compete for rights to non-WWE content.

PWTorch has learned that FloSports, a rapidly expanding start-up with a recent inection of $21.2 million in funding behind it, is expected to announce today its move into the pro wrestling category under the title FloSlam with multiple wrestling brands affiliated with it out of the gate, and more serious negotiations under way.

FloSports describes itself as follows: “FloSports is a direct-to-consumer, subscription-based sports media company in Austin, Texas, that is unlocking a world of sports coverage that true fans have been waiting for.”

The short-term impact on the industry is that there could be actual bidding or competition between WWE and FloSports for pro wrestling content outside of WWE worldwide, including the companies WWE has asked its fans about in their recent surveys. This list of potential FloSports partners includes ROH, EVOLVE, Pro Wrestling Guerrilla, the burgeoning U.K. indy scene, CMLL in Mexico, and New Japan Pro Wrestling or other Japan groups. FloSports is willing to inject a significant amount of up-front money to major indy groups that sign up, giving them the revenue necessary to better compete for indy wrestler salaries and hire international established stars for their bigger shows. This could mean indy wrestlers won’t be as quick to jump at WWE’s offers to join NXT if they can make a significantly better financial deal outside of WWE.

Wrestlers such as James Storm and the Young Bucks are among the small handful who could have signed with WWE’s NXT but have been given big enough offers from TNA and ROH, respectively, to decide to pursue their careers outside of the WWE environment. FloSports has the funding and economies-of-scale platform, with the network available to subscribers via an app on Apple TV and Roku, just announced two weeks ago, along with computer and phone streaming, to offer their affiliated wrestling companies a chance to market their product on a more reliable, accessible platform than ever before, the widest audience yet.

Instead of the iPPV format some indy groups have struggled to gain traction with, FloSlam will be offering a flat rate monthly access in the $20 range per month (and less with a one-year subscription) to unlock and stream live and on demand all pro wrestling offerings on the network, which could also include library content of indy promotions, documentaries, and regional wrestling content not acquired by WWE Network.

FloSports, coincidentally, received funding from WWE earlier this year, but that does not mean WWE has influence over decisions they make. FloSports originally launched as a vehicle to offer niche sports to hardcore fans in various amateur categories such as amateur wrestling, gymnastics, tennis, track, basketball, and martial arts. In effect, it turns out WWE invested in a streaming service that could drive up the price of what they’ll have to pay to attain rights to indy wrestling on WWE Network.

WWE has surveyed their fans in recent weeks about their level of interest in streaming independent wrestling on WWE Network, including a higher priced tier featuring non-WWE content. This is, in great part, due to knowledge that FloSports was making offers to various non-WWE pro wrestling companies domestically and internationally.

FloSports is determined to create a mega-streaming headquarters for non-WWE programming worldwide, including hiring a full time managing editor who will attend and produce original content at the major weekend events, including backstage interviews. Some well-known names in pro wrestling took notice of the job listing and applied. There is talk of other initiatives that would create a connection between some of the major indy groups in other ways.

PWTorch has reached out to FloSlam for confirmation on when they plan to announce details officially. PWTorch sources indicate the announcement is expected as soon as this afternoon.

---

Keller’s Analysis: This development, at least in the short-run, will create viable career options that didn’t exist before for pro wrestling outside of WWE, some of whom would prefer to make a living on the indy scene in the U.S. and internationally. This is an opportunity for indy wrestling to step up and prove it can attract a wider national fanbase who will pay for the convenience and reliability of live streaming events on a platform bigger and more well-funded than any previously.

For years I’ve spoken and written about this possibility, including on a PWTorch Livecast with ex-WWE Creative Team member Matt McCarthy – imagining an economies-of-scale platform that could give indy companies a real chance to earn game-changing revenue by putting on events that attracts subscribers and repeat routine viewership. The iPPV market has been riddled with technical issues and has reached only a niche market. FloSports has the platform, including their new Apple TV and Roku apps, to take away any excuse pro wrestling fans have who are disgruntled with WWE and really like alternative products but found accessing them inconvenient.

The money FloSports can provide to indy groups will create more sustainable jobs for pro wrestlers outside of WWE. If WWE responds by trying to aggressively acquire content rights instead, which is a possibilities, that will mean more funding for indy wrestling also. Without FloSports making offers to acquire content rights, WWE would have little incentive to offer strong financial deals.

TNA attempted at its launch point a “weekly PPV service” with Jerry and Jeff Jarrett figuring “the Internet fan base” would support a $9.99 weekly PPV service. The numbers of customers were massively lower than the projections the Jarretts made, they lost a lot of money, and TNA eventually shifted to a more traditional business plan with national TV and monthly PPVs. FloSlam is betting the time is right to offer pro wrestling fans a chance to access live events every weekend on their TVs for a flat fee. They have the infrastructure in place technically, and are putting a lot of money on the line to make a big splash. They are moving from a 7,000 square foot headquarters to one ten times that size next year in Austin, Tex. due to the rapid growth and early success of the business.

If subscriptions end up very low and don’t grow, it might not last or might not have much impact, as eventually the revenue going to indy companies will be based on the actual subscriber base and viewership of the events. At the start, though, FloSports has the funding to bid more than WWE can justify for non-WWE wrestling content. If subscriptions are strong out of the gate and grow, FloSlam could end up being a legitimate game-changing platform that can create dozens of well paying jobs for pro wrestlers who didn’t have a viable option before when they had to piece together paydays from live events around the world based solely on ticket revenue or indy promoters with deep pockets.

WWE might not be thrilled they unwittingly invested in a streaming service that in essence will compete for streaming rights of non-WWE wrestling shows, but FloSlam’s success could help develop the next generation of indy stars who would otherwise not have gotten the seasoning outside of WWE or opportunity in NXT to become the next Daniel Bryan or Kevin Owens. As much as WWE values having their own feeder system and training center, it only boosts their future to have more companies developing the next generation of talent.

For pro wrestling fans, FloSlam the most real opportunity to regularly see live non-WWE pro wrestling on a reliable, convenient platform for a reasonable price.
http://www.pwtorch.com/site/2016/10/...ons-worldwide/

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Old 10-24-2016, 01:20 PM   #2
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I think I'm chill on that.
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Old 10-24-2016, 02:14 PM   #3
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This will depend completely on what promotions sign on. If they have goor to great coverage of JPN based stuff it could find a similar market as Crunchyroll/Funimation apps get.
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Old 10-24-2016, 02:56 PM   #4
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New Japan already has their own streaming service with New Japan World so I doubt they would give anything to this. Would be alright for some smaller Indy promotions and a few of the smaller Japan promotions. I'd assume ROH and CMLL would want to wait and see if New Japan World expanded and hop on with them.
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Old 10-24-2016, 03:05 PM   #5
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New Japan already has their own streaming service with New Japan World so I doubt they would give anything to this to this.
There's always AJPW, Dragon Gate, Noah, DDT, IGF, Michnoku Pro, Osaka, and Zero 1 that you might be able to get to sign on. Combine those with promotions from the UK, Mexico and the states and indy marks would buy it if the service was good.
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Old 10-24-2016, 03:06 PM   #6
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It's niche though. no doubt there.
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Old 10-24-2016, 03:33 PM   #7
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Yeah I only got time to waste on WWE.
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Old 10-24-2016, 03:40 PM   #8
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I was expecting FloRida to be behind this
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Old 10-24-2016, 04:12 PM   #9
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Will be really interesting if FloSports does manage to get promotions with their own streaming services. Might be a tough sell to either have those promotions drop their service or get people to double dip.


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Originally Posted by Destor View Post
There's always AJPW, Dragon Gate, Noah, DDT, IGF, Michnoku Pro, Osaka, and Zero 1 that you might be able to get to sign on. Combine those with promotions from the UK, Mexico and the states and indy marks would buy it if the service was good.
Think DDT announced they are going to launch their own streaming service.
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Old 10-24-2016, 04:14 PM   #10
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you'd stand a much better chance getting people to jump on board for multiple feds than every random fed on the planet having their own app...
Last edited by Destor; 10-24-2016 at 08:41 PM.
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Old 10-24-2016, 08:13 PM   #11
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PWG have supposedly already turned down FloSports without having a conversation.
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Old 10-24-2016, 08:14 PM   #12
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WWE are also said to be fucking livid that FloSports are doing this as its got the potential to greatly increase the price of indy content.
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Old 10-24-2016, 08:37 PM   #13
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So far FloSports managed to get Evolve and WWN on board with their new network-like service.

Currently have ROH, Evolve, WWNLive, SHINE, and Full Impact Pro for their streaming catalog.
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Old 10-24-2016, 09:09 PM   #14
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This sounds fucking great
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Old 10-24-2016, 09:13 PM   #15
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Interested to see if WWE tries to pressure Evolve out of that deal due to their working relationship.
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Old 10-24-2016, 09:15 PM   #16
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They might. But money talks and bullshit walks. If EVOLVE is going to get consistent exposure thru this they shouldn't care.

Assuming they can sign up the promotions they're aiming for, or even a handful of them, it sounds exciting as fuck. I'm certainly hoping they pull it off.
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Old 10-24-2016, 09:17 PM   #17
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Interested to see if WWE tries to pressure Evolve out of that deal due to their working relationship.
Not sure what they can pressure to make them want to breach a contract.
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Old 10-25-2016, 06:51 AM   #18
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Interesting...
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Old 10-25-2016, 08:57 AM   #19
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If they're able to work a deal with Lucha Underground I think it would be their best bet at drawing in new fans, as a lot of people don't actually get the El Rey Network. They can do something similar where new episodes will be posted 30 days after they air or something...but if they have their entire back catalog it'll allow people who have missed out a chance to watch from the start.
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Old 10-25-2016, 08:58 AM   #20
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Ring of Honor would also be a big get, obviously. The back catalog would be huge there too. I'd sign up in a heartbeat if I could go back and watch a bunch of old ROH stuff I haven't seen in years but have no way of accessing.
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Old 10-25-2016, 09:20 AM   #21
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I hear they got the exclusive rights to Alabama Doink.
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Old 10-27-2016, 01:20 PM   #22
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Old 10-27-2016, 01:26 PM   #23
Evil Vito
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Posts: 58,167
Evil Vito makes a lot of good posts (200,000+)Evil Vito makes a lot of good posts (200,000+)Evil Vito makes a lot of good posts (200,000+)Evil Vito makes a lot of good posts (200,000+)Evil Vito makes a lot of good posts (200,000+)Evil Vito makes a lot of good posts (200,000+)Evil Vito makes a lot of good posts (200,000+)Evil Vito makes a lot of good posts (200,000+)Evil Vito makes a lot of good posts (200,000+)Evil Vito makes a lot of good posts (200,000+)Evil Vito makes a lot of good posts (200,000+)Evil Vito makes a lot of good posts (200,000+)Evil Vito makes a lot of good posts (200,000+)
I'm gradually becoming more interested in what all other companies are doing so I'll likely check this out and temporarily suspend my WWE Network subscription in the meantime.
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