Jimmy Jacobs vs. BJ Whitmer. It may be my favorite feud ever. Everything was just perfect.
Long story short, the two were tag team partners, and later, they started to be managed by Lacey. Jimmy fell in love with Lacey, was trying to get her attention, etc. Lacey was a bitch, didn't give two shits about Jimmy, etc. BJ got pissed at Jimmy and turned on him.
Jimmy, managed by Lacey, faces off with BJ. During the match there's a botched spot that's just brutal, but I digress. Whitmer wins.
Jimmy is still trying to make LAcey like him, and failing miserably. He's writing songs (Ballad of Lacey FTW), etc. Whitmer tries to convince Jimmy that she's a bitch, she's using him, etc. Jimmy snaps, beats the hell out of Whitmer, and destroys his ankle.
Whitmer is out for a bit, and Jimmy feuds with Colt Cabana (as LAcey slept with him, which makes Jimmy even more fucked up, at which point he writes another song... Victory of Love FTW)
Whitmer comes back, and the two have a match, and in the match, Whitmer accidentally spikes Lacey, which pretty much drives Jimmy off the deep end. Of course another song comes from this. (From Kiss to Kill.)
It finally ends with a cage match, which Jimmy wins. Also, there's a promo he gave beforehand for the DVD that is utterly amazing, and maybe my favorite promo ever. The promo ends with "It's prom night, and it always ends the same. The villain gets what's coming to him, and the hero gets the girl. I love you big brother." The dynamic is amazing, as even though BJ is technically the "face", Jimmy thinks he's the good guy, and technically, he really is.
Overall, the feud lasted a year, and was pretty much the storyline that transitioned Jimmy Jacobs from lovable, pathetic love stricken emo kid too crazy Age of the Fall leader.
If anyone actually gives two shits, there's a great video tribute to the feud, which I uploaded. It plays a good chunk of the aforementioned promo at the beginning and end of the video, so I'd recommend checking it out just for that.
http://www.mediafire.com/?2dtzf030tkhxkfc
Also, here are the three songs and videos Jimmy made in the feud as well.
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Dear God, why did I write all that?