AEW Dynamite 8/18: Chris Jericho vs MJF (The Fifth Labour)

[Jordan]

One thing I can say for certain. Oh how my opinion has changed on Omega/Christian main eventing the PPV. All Out? I'm ALL IN on that right now. I'm still fired up from the match on Rampage and yeah I think it's gonna be sweet. But still, Omega had on a Chick Magnet shirt last night. They did beat down Christian pretty bad. Could they say he's injured and unable to make the PPV? So many questions.

[Evil Vito]

Omega wore a Cookie Monster shirt a couple of weeks ago.

Punk coming in has been the most wink wink nod nod thing, and I love it. They didn't lazily announce he's showing up but they have done basically everything else to tell you he's appearing. I love it.

[Damian Rey 2.0]

I don’t want Punk in a title program for a long while. There’s a ton of guys he can work with and have engaging feuds with. There’s no need to rush him right into the title picture two weeks before the PPV.

Sean Ross Sapp hinted that the idea with Punk may be simmering similar to the Bulls lineup intro music. Then his music hits and he says something like “I’m back”. Fuck me I cannot wait. It’s clobbering time, boys.

[slik]

RHOBH tops Dynamite

https://i.postimg.cc/P5M7JGrt/Screenshot-2021-08-19-3-19-03-PM.png

[Damian Rey 2.0]

Man that’s a bummer bummer considering that their first hour was stellar

[Sepholio]

I hate how ratings work. I get the demos and all that but I don't think I'll ever accept that a TV show wins the ratings war over something that has 3 times as many viewers. Just seems so dumb.

[Fignuts]

Am I the only one who prefers thicc hayter over jacked hayter?

[Bad News Gertner]

Wow, ratings drop AGAIN.

Maybe Tony Khan will have to kill another wrestler

R.I.P

[Sepholio]

Am I the only one who prefers thicc hayter over jacked hayter?

No sir you are not.

My opinion might be tainted by the memory of those god awful pants though.

[Mr. Nerfect]

I hate how ratings work. I get the demos and all that but I don't think I'll ever accept that a TV show wins the ratings war over something that has 3 times as many viewers. Just seems so dumb.

It is dumb. But they don’t win the ratings. AEW got kicked off TNT for hockey, which has a smaller demo. They’re just more valuable because a different number of people watch hockey throughout a season versus wrestling fans being obsessives who tune in every week, and because, frankly, wrestling fans aren’t the sort of people advertisers are into.

Think about your average AEW fan. Do you want them to be the ones buying your t-shirt and trying to set a trend? There’s a large difference between a 49 year old white fat virgin in rural Indiana who only ever spends his money on pizza and wrestling PPVs and an 18 year old fit black guy in New York City. Advertisers know this. They are interested in WAY more than these easily obtained numbers tell.

The ratings are a big deal for wrestling shows because they were a measuring stick during the Monday Night Wars and because wrestling’s faux competitive element makes people want to measure dicks.

Have you ever wondered why the WWE pushes so many different people from diverse backgrounds? It’s not just for fun. It’s because we live in a world where that diversity is way more important to advertisers than the outmoded 18-49 demo.

The ratings are also perpetuated by Meltzer who needed something to write about in quiet weeks, and the ratings provide whatever narrative you want. No fun to talk about the WWE being #1 on cable for years and years. More fun to talk about their slow demise and how viewership is decreasing. It’s got no more nuance than that.

[Mr. Nerfect]

Anyway, I came in here to fucking LOL at the idea of Jericho having a baseball bat and using it to...hit MJF in the gut. So fucking terrible.

[drave]

I have fit black guy friends who like wrasslin.

[drave]

Also know a lot of fat white guys, not just from Indiana, but the entire COUNTRY wearing lotsa hockey gear.


does not compute.

[drave]

I think my Canadian friend gave his fat clothes to his fat friends too, if i remember....

[Mr. Nerfect]

I have fit black guy friends who like wrasslin.

Irrelevant.

[drave]

but then your point about my fit black friend? Usually they hang out in a group with 4-5 others, and 1 petite lil white girl.


That's a small watch party, for sure, but a watch party none the less. Considering they are in the target demo, they tell some of their other groups of friends and things exponentially grow.


Sometimes they will get down to their skivies and have intergender matches, but texas tornado tag format right. Never fair though...... like 5v1 or some other bullshit. Hell, you might want to call them "purists" as they will get completely nude to re-enact the Greeks wrasslin.

[Mr. Nerfect]

but then your point about my fit black friend? Usually they hang out in a group with 4-5 others, and 1 petite lil white girl.


That's a small watch party, for sure, but a watch party none the less. Considering they are in the target demo, they tell some of their other groups of friends and things exponentially grow.


Sometimes they will get down to their skivies and have intergender matches, but texas tornado tag format right. Never fair though...... like 5v1 or some other bullshit. Hell, you might want to call them "purists" as they will get completely nude to re-enact the Greeks wrasslin.

Alright, so you’re obviously pulling my chain, but even if they existed they are still an anomaly. Purveyors of taste no longer follow wrestling. Most of the people watching in this “key demo” couldn’t hang out at a nightclub without getting weird looks.

The Meltzer line about these demos being what advertisers care about in 2021 is all spin. Because he has limited information and needs to print something for his newsletter. They are the easy-to-grab numbers and fit into a “AEW good/WWE bad” paradigm (even if WWE’s demos are actually better).

Advertisers care more about different optics now. They care about how many Asian Americans watch a show. How many black people. Their income. How much they spend on certain products. Their educational level. How many people live in their households. How many times they interact with people socially. They care about women and what women think about the men. They care about whether or not it’s got appeal to the LGBTQ community.

Maybe on a low-level in Buttfuck, Tennessee people don’t have the time and resources to go into more detail than a superficial demo. But on a real level, these numbers have been trivial for a long, long time. Maybe forever. What matters is whether or not advertisers think they can make money off you. Wrestling has always been trash with that. It’s why they’re getting bumped for hockey. If we were going just by week-to-week demo, that wouldn’t happen.

Many networks have even thought about getting rid of Nielsen all together. It just isn’t the useful tool wrestling fans who want it to be a video game score think it is. Fuck, the numbers aren’t even reliable, and Nielsen themselves say to give them 10% either way.

[drave]

^

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