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Heyman
12-09-2004, 03:47 AM
DISCUSSION - Is "The Corporation" concept a 100% guarantee ratings getter?

I'm kinda running out of topics to "discuss" (mainly due to me having a new job, etc.), but I thought I'd shit this one out for you guys. :).

Take a look at the past:

WWF:

1998-mid 1999: You had the Corporation:

mid 1999-Fully Loaded 1999: Corporate Ministry

End 1999 - Mid 2000: DX/McMahon-Helmsley Faction.

WCW:

The n.W.o.


What the n.W.o, Corporation, Corporate Ministry, and McMahon-Helmsely faction had in common, was that it cleverly tied in the main-event storyline with other storylines.

For example - In 1999, the fans CARED about a "Test vs. Road Dogg" match, because Test was linked with Vince's corporation...........while a guy like Road Dogg was linked with DX.

Basically - I would argue that these types of stables ALWAYS give the show a certain "focus".........around which all or most storylines are built around. The "focus" of course, would be the main-event storyline (:::insert top face here vs. leader of badass heel stable here:::::).


The WWE used this concept from 1998-2000.............a time period in which ratings were at its highest.

However - unlike WCW's "n.W.o.", the WWE did a great job of changing their "heel stable cast".

At first, we saw Mankind, Patterson, Brisco, and Slaughter........which then evolved into The Rock, Bossman, Shamrock, Test, Shane McMahon, Brisco, Patterson, and Slaughter. Big Show was then added to the mix.


:::::Between WM-15 and when Vince revealed himself as the "higher power", the WWE did a great job in "changing the guard" so to speak::::::

Eventually - Test, Kane, Big Show, Shamrock, Patterson, and Brisco were dropped, while Steve Blackman, Bossman, Triple H, Chyna, Viscera, Undertaker, Mideon, and the Acolytes were added (to form the Corporate Ministry).


:::::After Fully Loaded 98', the Corporate Ministry split up..........and a new heel stable would emerge::::::


As some of us can remember, Vince McMahon and Shane McMahon (far and away the two biggest heels for the past few years), put 'over' Triple H and Stephanie.

This ultimately lead to Triple H and Stephanie creating the McMahon Helmsley Faction (which at one point, consisted of DX[minus Billy], The McMahons [minus Linda], and Tori).




So basically

1) We saw a whole bunch of different people be associated (in one form or another) with the top heel(s) in the company.

2) These "top heels" (and the members being associated with "the top heel") were different as time went on. At the same time, the top "faces" opposing the "large bad guy stable", also evolved. DX, Austin, Mick Foley, The Rock, Undertaker, Kane, etc. all took turns in being the "focal point" of the Heel stable.

3) Because there were "breaks" in between each "corporate" angle (i.e. After Wrestlemania 15, there was a 'transition' period between the Corporation and Corporate Ministry, while after Fully Loaded 99'...there was a 'transition' period between the Corporation and McMahon-Helmsley Faction), the CONCEPT of the "dominant heel stable" idea NEVER grew old........and ratings always stayed high as a result.




Perhaps one could argue that this was a strong reason why the Corporation, Corporate Ministry, and McMahon-Helmsley factions were all successful.........while the n.W.o. and "alliance" angles ultimately ran dry.


In the n.W.o's case, we never really saw a "changing of the guard". WCW chickened out. When Nash broke away from Hogan, he ultimately joined back if I'm not mistaken.

If the WCW had simply ended the n.W.o after Goldberg defeated Hogan (while turning Hogan face, and creating a NEW heel stable a little while after that........after a "transition" period of sorts), then I would argue that the ratings in WCW wouldn't have died down so DRASTICALLY.



As far as the "alliance" angle is concerned, I would argue that it wasn't THAT bad.

-Austin made Benoit and Angle into STRONG faces (when they were being booked right).

-The constant controversy over who would "jump ship" etc., was a ratings getter.

In the case of the alliance, I think the biggest problem that the WWE made, was making Austin heel.

GRANTED - Austin was a TERRIFIC heel (IMO), but the fans simply did NOT want to 'boo' him.

In other words - the THEORY of the "Invasion" angle was a tremendous idea......one with lots of potential. Due to horrible booking however, things did not 'pan' out as planned.

If the WWE had brought in a guy like...........Goldberg (at the time) for instance.....and had him LEAD the alliance (I would argue that despite Goldberg being so popular, the partisan WWE crowd would have boo'd him big time if he fought the likes of Austin, The Rock, etc.), then things may have been different.




The Point I'm trying to make in this Long fucking Post:

The "concept" of the Corporation (or a "dominant" heel stable) when booked right, has NEVER been a failure........and has almost ALWAYS drawn in big ratings. Furthermore, interest and ratings stay constant when we see a "revolving door" in regards to who the top heel(s) and face(s) are (with a brief "transition" period of course).



In applying it to today's Wrestling Worlds of Raw and/or Smackdown:

-Surprisingly, I would argue that The Coach could potentially be the biggest heel on RAW right now. Seriously. I honestly believe that he's a guy that the fans REALLY love to hate (or just genuinely hate).

Guys like Triple H, Bischoff, etc. have arguably been around for way too long, to garner EXCEPTIONAL heel heat.


In the not-so-distant future, I wouldn't mind seeing The Coach somehow take over as GM of RAW (getting rid of a "face" Bischoff in the process).

The Coach could then start his own version of the Corporation (not called "Corporation", but the same concept). For instance......what if he had a stable like this:



February circa 2005: Coach's stable:
-Triple H
-Edge
-Maven
-La Resistance
-Gene Snitsky
-Christian
-Tyson Tomko

Again - this is just an EXAMPLE.

What THIS would do, is tie the ENTIRE show of RAW, into one main focus.

-Triple H and Edge would be your main-eventers
-Snitksy and Tomko could be the stables' bodyguards.
-La Resistance = tag team champs
-Christian can be IC champ
-Maven can work with lower card wrestlers.


After Wrestlemania (once Triple H jobs?) - Edge can tell Coach how Triple H "let the team down" (up until this point....there's major tension between Edge and Triple H..........just like we saw with Triple H and Undertaker during the days of the Corporate Ministry).


-Triple H gets booted.............and eventually turns face.
-Edge eventually becomes Coach's heel champion.
-Everyone else within the stable gets elevated
-A low card face (i.e. The Hurricane), turns heel and joins up with Coach's stable.



Perhaps something similar can happen on Smackdown as well (if it doesn't happen on RAW).

-Heyman successfully overthrows Theodore Long as GM.
-Heyman creates his own stable.
-A current popular face on Smackdown (i.e. Cena, Guerrero, or RVD) make a "shocking" turn and becomes Heyman's centerpiece.
-Guys like Reins, Jindrak, Orland Jordan, Billy Kidman, Heidenreich, and Charlie Hass are added to the mix.
-The show revolves around the top faces Angle (I'd turn him face again), Cena or Guerrero (one of them turn), and Undertaker going after Heyman's stable.




Forumlaic plot? Yes. Somewhat "re-hashed" concept? Yes. Has it been proved that it DOESN"T work at times? When booked right......no.....I'd argue that it has NOT.








Wow. What a long post. :| I thank all of you for taking time to read ALL of this. :D

Hired Hitman
12-09-2004, 04:29 AM
I was watching OZ a few months back and I loved how everyone was in some sort of gang within the prison, they had to be in a gang so they have somebody to watch their back, I think that if Wrestling had gangs like OZ, then it would be awesome watching.

Who will join who, will so and so turn on so and so because he attacked his best friend from another gang, will gangs join together to take on another gang, gangs forming then disbanding due to disagreements on attack plans, maybe somebody is acting like a leader and some find him selfish in his actions etc.

Heyman
12-09-2004, 04:58 AM
I was watching OZ a few months back and I loved how everyone was in some sort of gang within the prison, they had to be in a gang so they have somebody to watch their back, I think that if Wrestling had gangs like OZ, then it would be awesome watching.

Who will join who, will so and so turn on so and so because he attacked his best friend from another gang, will gangs join together to take on another gang, gangs forming then disbanding due to disagreements on attack plans, maybe somebody is acting like a leader and some find him selfish in his actions etc.

You raise a good point.

As far as the WWE is concerned, when was the last time that we saw a REAL good stable feud?

I miss the days where we saw The Nation vs. Degeneration X.


Stable feuds not only generate interest, but they also make more matches seem "meaningful" (since it adds to the storyline).

Again - would anyone really have cared THAT much if someone like...........Mark Henry was "harassing" Chyna? (if there had been no "intense" DX/Nation rivalry).

Same thing with the Corporate Ministry:

I can still remember back in the day - whenever wrestlers such as Gangrel, Mideon, and Viscera would fight (on the "main" show of RAW or Smackdown), there would still be some interest (since these "jobbers" were associated with Vince McMahon and Undertaker).


Think about Triple H. Did people care about him before or AFTER he joined up with Shawn Michaels in DX? The same can be said for Randy Orton and Dave Batista (and on Smackdown - Orlando Jordan, Luther Reigns, and Mark Jindrak).



I guess the main reason why I created this topic (other than the fact that I was bored SHITLESS ;)), was because I'm wondering if RAW would REALLY be better off without Evolution (or an adequate replacement for Evolution).

Granted - Evolution has pretty much ran its course (IMO - the best thing would be for the WWE to turn Batista face), but then what?


My worst case scenerio, is that the WWE will have 3 or 4 "average/above average" storylines, but won't have that ONE major storyline in which the show revolves around (and in effect, helps to bring in ratings).

Mr. Nerfect
12-09-2004, 05:02 AM
Quite frankly, I'd like tot hank you for writing it. I nkow it may sound like this is just me sucking up to you, but I really love your discussions, they let the markish mind and the smarkish mind work together and by applying basic reason and far out ideas, it really makes for a good read/thread.

I personally wouldn't mind some kind of "over-ruling" power taking a large slice of power on RAW and SmackDown!. Not "official" power so to speak, but a growing army. I think JBL would be great for this. The Layfield Corporation already has The Bashams, Orlando Jordan and Amy Weber (who I think may train, or already is training to be a wrestler). Add Billy Kidman, Dean Malenko (as a manager), Trish Stratus, Joy Giovanni, Chavo Guerrero, Edge, Christian, Tyson Tomko, Viscera, Randy Orton, Rob Conway, Akio, Sylvain Grenier, Rene Dupree, Kenzo Suzuki, Hiroko, Candace Michelle, Fit Finlay (as a manager), Gene Snitsky, Heidenreich, Rhyno, Tajiri, Simon Dean, Paul Heyman (as a manager), Johnny Nitro, Danny Inferno, Melina Perez, Jonathan Coachman (as a manager and a commentator), Maven, Charles Robinson (as a referee), Jimmy Cordares (as a referee), Earl Hebner (as a referee), Brian Hebner (as a referee), Jack Doan (as a referee), Charlie Haas & Dawn Marie, and you have a wild stable.

Now I know that is a lot of the roster, but it could really play out to be interesting. Maybe even get JBL to issue ranks to all his "employees"? Give them levels if you will. There can be a Level 1 (being the lowest), all the way up to a Level 3. People like Dawn Marie can be "fringe benefits", while some more classy characters are either level assigned (sort of like pawns in JBL's scheme) or given a place in his "Layfield Corporation Cabinet". You could have it something like this:

Elite Cabinet
Chairman: John Bradshaw Layfield
Chief of Staff (Second in Command): Orlando Jordan
Foreign Affairs (RAW LC Leader): Randy Orton
SmackDown! Image Consultant (Highest Ranked Valet): Amy Weber
RAW Image Consultant: Candace Michelle
SmackDown! Commissioner (Unofficial GM of LC): Paul Heyman
RAW Commissioner: Jonathan Coachman

Lower Cabinet
SmackDown! Co-Secretaries of Defense (Enforcers): The Basham Brothers
RAW Secretary of Defense: Christian
SmackDown! Chief of Developement (Trainer/Coach/Manager used to promote talent): Bill DeMott
[B]RAW Co-Chiefs of Developement: Dean Malenko & Fit Finlay
SmackDown! Head Referee: Charles Robinson
RAW Head Referee: Earl Hebner
Women's Executive: Trish Stratus
Cruiserweight Executive: Billy Kidman

Staff
Level 3
Edge
Charlie Haas
Heidenreich
Gene Snitsky
Maven
Jack Doan

Level 2
Viscera
Tyson Tomko
Rhyno
Tajiri
Rob Conway
Sylvain Grenier
Rene Dupree
Chavo Guerrero
Kenzo Suzuki
Molly Holly
Jimmy Cordares

Level 1
Akio
Funaki
Scotty 2 Hotty
Steven Richards
Mike Mizanin
Dawn Marie
Brian Hebner

OK, so that would turn out a little awkward, but I really think some kind of ranking system in the Corporation would work out nicely. Having a guy lie-down for another really creates more of a bind, and it really stes up a wall if you will infront of a well-protected champion. Maybe have Vince or Shane McMahon go nuts and sponsor Triple H and JBL (or Kurt Angle) and it can go from there? I don't know, but I hope we see some kind of political/business force in the WWE soon.

Mr. Nerfect
12-09-2004, 05:09 AM
I was watching OZ a few months back and I loved how everyone was in some sort of gang within the prison, they had to be in a gang so they have somebody to watch their back, I think that if Wrestling had gangs like OZ, then it would be awesome watching.

Who will join who, will so and so turn on so and so because he attacked his best friend from another gang, will gangs join together to take on another gang, gangs forming then disbanding due to disagreements on attack plans, maybe somebody is acting like a leader and some find him selfish in his actions etc.

That's a GREAT idea. By having all these stables popping up, you have forced alliances. That would fix so many problems in the WWE. Tag teams would be easily fixed, and it sets up a ranking system much better. An actual division can be formulated from this. You can have websites on WWE.com telling us about a stable, its members and their ranks. It could even spark a new era in the WWE, and could recreate the essence of rebellion in the WWE. Think about it if John Cena stood out by himself and challenged for the WWE Title.

I can just image a "War Games" style tournament, where stables all pick out four members to face off in a tournament style thing. You can have them all play eight-man tag rules, or an entirely different match-type, and then have the finals in a War Games match.

What Would Kevin Do?
12-09-2004, 01:41 PM
Great read.... Theoretically though, I could never see HHH with the Coach.

KingofOldSchool
12-09-2004, 01:48 PM
No. Just no.