SuperBowl™®©

[TerranRich]

I don't get it. What is the big deal about the trademark "SuperBowl" name? Why can't radio stations, etc. even utter the word "SuperBowl"? I mean, they can mention McDonald's, Pepsi, NASCAR, but they can't say "SuperBowl"? Instead they have to say "the big game" or "the game in Miami"? Can somebody shed some light as to why the SuperBowl trademark is so much more protected than any other (greater) trademark?

[OssMan]

Money

[RP]

ass and hoes

[Kris P Lettus]

They say "SuperBowl" on Sirius NFL Radio..

[TerranRich]

Well, yeah, because NFL owns it. But on the radio today, they had an ad where they made fun of the whole thing, something like "So, where will you be when you watch the [BLEEP]? You know, the [BLEEP]? Oh, that's right, we can't say that on the radio, so we'll call it 'the big game in Miami'. You know what that means, right?" It was funny, but got me thinking. WTF?

[Destor]

They said it on Bob and Tom today...

[TerranRich]

I don't get it though... sure, a trademark has certain protection, like you can't show its logo in a movie, and you can't use it in your own work, as a part of it or in whole. But to just mention its name in passing? Seems pretty ridiculous to me. I don't see how that kind of protection can exist for a trademark. Kinda tramples on freedom of speech if ya axe me.

[Jesus Shuttlesworth]

Coors Light has the rights to the Superbowl so Budweiser just created the "Bud Bowl"

Then they bought the exclusive rights to the commericals (atleast last year) so people associate the Superbowl with Budweiser while Coors Light is the "official sponsor"

[Kris P Lettus]

NICE

FUCK COORS

NATTTTTTTY WOOOOOOOOOO

[Joey Slugs]

I have no idea what you are talking about... sports radio can say the words "super bowl" until they are blue in the face. saying "the big game" or "the game in miami" are just tricks of the trade so they don't get caught up with saying the same words over and over again.

trust me, a copywrite or tradmark does not stop people from saying a word or name. i listen to our ESPN radio affiliate here in Chicago in the car before and after work... and all you here is about the Bears in the "Super Bowl".

So where ever you are getting your information... is 100% wrong.

[Joey Slugs]

Coors Light has the rights to the Superbowl so Budweiser just created the "Bud Bowl"

Then they bought the exclusive rights to the commericals (atleast last year) so people associate the Superbowl with Budweiser while Coors Light is the "official sponsor"

Budwewiser created the "Bud Bowl" long before Coors came around as a major NFL sponser.

[Y2C]

yeah, wtf. You can't copyright the complete use of a word. You can copyright or trademark a business name or slogan so that people don't use it & try to claim it as theirs, but they can't ban people from using the word.

[Jesus Shuttlesworth]

Budwewiser created the "Bud Bowl" long before Coors came around as a major NFL sponser.
My b, I worded that wrong. Its been around for like 10 years I think, but now they've really pump a lot of money into it to counter what Coors did (buying the exlusive rights to the commericals is a much bigger deal though)

But yeah, you can say Superbowl all you want, but you can't use it for advertisements and things like that. Pretty standard with anything really