Activision Expects PS3 Growth to Outpace Xbox 360 This Year

[darkpower]

From: http://www.gamedaily.com/articles/news/activision-expects-ps3-growth-to-outpace-xbox-360-this-year/

The publisher has provided its latest hardware sales expectations for the North American and European markets combined.

by James Brightman on Wednesday, November 05, 2008

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While Nintendo continues to lead the pack, if you ask Activision Blizzard Sony's PS3 will see more growth than the Xbox 360 in the Western hemisphere during 2008. In the conference call following the publisher's third-quarter earnings (http://www.gamedaily.com/articles/news/activision-blizzards-sales-double-as-publisher-posts-108-million-loss-in-q3/?biz=1), Activision Publishing CEO Mike Griffith provided the company's expectations for console hardware growth in North America and Europe combined.
Griffith said that while the Xbox 360 is expected to grow by an additional six to seven million units for this calendar year, Sony's PS3 should grow by eight million units. Neither the PS3 nor the 360 can stack up against the Wii, however, which continues to sell at a torrid pace. Griffith expects the Wii to grow by another 15 million units this year.
He also mentioned that Activision believes handhelds will grow by 24 million units, but he did not break that down into DS vs. PSP sales.
The total hardware installed base (current-gen/next-gen, including portables) in North America and Europe stands at 291 million units as of September 30.



Anyone agree with this?

[Kalyx triaD]

Meh. Makes little difference to me [the consumer]. But... good for Sony, I guess.

[Kane Knight]

Mmmm...Brainwashing...

[darkpower]

Meh. Makes little difference to me [the consumer]. But... good for Sony, I guess.

Could also mean Activision may want to support the PS3 more than the 360 now, too, which means they could give the PS3 the better version of multiplat games (EA is someone else who's suggested this or something similar about the PS3). Not saying it should or shouldn't happen that way, but that's what you may be looking at from Activision if they have THAT mindset.

[Vietnamese Crippler]

Meh. Makes little difference to me [the consumer]. But... good for Sony, I guess.

For real.

But if it means more good games then sweet, BRING IT ON.

[Funky Fly]

I'm still holding off on the PS3.

Still, it's no surprise that the PS3 would finally start picking up in sales. They're finally starting to have something resembling a half-decent game library. On top of that, the price came down. Not being up your own ass helps too.

I also have to wonder if this is tied to people who own one or both of the other platforms picking up the PS3 to "complete the set" if you will.

Either way, as long as companies compete, gamers win.

[Kalyx triaD]

Could also mean Activision may want to support the PS3 more than the 360 now, too, which means they could give the PS3 the better version of multiplat games (EA is someone else who's suggested this or something similar about the PS3). Not saying it should or shouldn't happen that way, but that's what you may be looking at from Activision if they have THAT mindset.

PS3 gets bad ports because PS3 has overly-confusing architecture. I applaud whatever developer wants to work harder at equalizing multiplatform games, but I hardly think its an issue of 'PS3's selling more'. Its hard to develop for, many famous names in the industry confirmed this.

And I doubt Acti wants to support Sony more than M$, as 360 is still... in everybody's house.