http://www.tpww.net/2017/04/wwe-rati...te-tv-ratings/
I have always been curious to know more about WWE’s ratings — Each week when the overnight rating of RAW and SmackDownLIVE is revealed, the highest viewing demographic is the 50+ crowd, while the lowest viewing demographic is the 12-18 range. I know many millenial viewers watch shows on delay or at their own pleasure so I decided to reach out to top wrestling journalist Dave Meltzer of
The Wrestling Observer on this matter.
<blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p lang="en" dir="ltr"><a href="https://twitter.com/davemeltzerWON">@davemeltzerWON</a> Would WWE's 18-34 demo ratings be higher if VOD and Live + 7 were taken into account?</p>— Kenton Lane (@TheKentonLane) <a href="https://twitter.com/TheKentonLane/status/855128865009803265">April 20, 2017</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">All ratings would be about 10-12% higher, but they'd be 10% higher last year as well, so declines are still there. <a href="https://t.co/ggtIFiWAR6">https://t.co/ggtIFiWAR6</a></p>— Dave Meltzer (@davemeltzerWON) <a href="https://twitter.com/davemeltzerWON/status/855130050450018304">April 20, 2017</a></blockquote>
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<blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p lang="en" dir="ltr"><a href="https://twitter.com/davemeltzerWON">@davemeltzerWON</a> So even taking the Live + 7 and VOD into play, the largest demo of viewers is still 50+. Interesting!</p>— Kenton Lane (@TheKentonLane) <a href="https://twitter.com/TheKentonLane/status/855130333741797376">April 20, 2017</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Depends on the week, sometimes by percentage it's 35-49 but for overall viewers, 50+ almost always <a href="https://t.co/Ye4fVq0xlf">https://t.co/Ye4fVq0xlf</a></p>— Dave Meltzer (@davemeltzerWON) <a href="https://twitter.com/davemeltzerWON/status/855131908207923200">April 20, 2017</a></blockquote>
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I also reached out to wrestlenomics expert Chris Harrington and he shared some interesting viewing information
<blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p lang="en" dir="ltr"><a href="https://twitter.com/TheKentonLane">@TheKentonLane</a> I don't know but I imagine it does not. Again, the majority of the youth viewing is coming from YT clips which doesn't count towards ratings</p>— Chris Harrington (@mookieghana) <a href="https://twitter.com/mookieghana/status/855132462971834368">April 20, 2017</a></blockquote>
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Harrington also shared this interesting fact about viewing habits on Twitter.
<blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p lang="en" dir="ltr">"20% of 18-34 year old using only mobile devices to view content. They are 'cord-nevers'; never subscribed to cable or satellite service." <a href="https://t.co/9SSKWWnCZs">pic.twitter.com/9SSKWWnCZs</a></p>— Chris Harrington (@mookieghana) <a href="https://twitter.com/mookieghana/status/855119456376422400">April 20, 2017</a></blockquote>
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