Booking 101: 5 Ways to get Heat
 

1. Cheat to win.
Example: Pulling the tights during a pin, hitting your opponent with a concealed weapon, distracting the referee.
Who does that? The kind of heel who only cares about winning. Hey, it's not personal, I just really want the money and fame that goes with winning.
Famous example: Ric Flair, Bobby the Brain, Chris Jericho, Triple H

2. You know sportsmanship? Forget about it. Fight dirty.
Example: Inflicting pain on your opponent just for the fun of it, digging into bloody wounds, brawling and just being vicious.
Who does that? Either a face who is getting revenge on someone who has wronged him or a psychopath who enjoys the suffering of others. It most likely isn't personal and if it is it's because of some perceived but imagined slight their opponent made against them.
Famous examples: Triple H, Cactus Jack, Raven, Big Show, Dudleyz

3. Fight clean then gloat about it when you win.
Example: "Yeah, X-Pac really did a good job in the ring tonight, I was impressed how he handled my consistent and superior offense. There was actually a moment there when I thought he might not lose that bad."
Who does that? Assholes who aren't good in social situations. Yeah, they're egotistical and cocky but, they honestly think everyone aside from them is piss-poor at life.
Famous Examples: Kurt Angle, Chris Jericho, Triple H (again), Mr. Perfect, Jack Swagger

4. Be rude, crude and disrespectful.
Example: Slap your opponent in the face, insult their manhood, their family and their intellect, suggest that you may or may not have had sexual relations with their mother, possibly sister as well. Make everything personal.
Who does that? The kind of person who gets off bullying others. They love making other people feel miserable and are attracted to train-wreck personalities because of this. They go out of their way to embarrass, mock and piss off their opponents and generally aren't pleasant to be around.
Famous Examples: Triple H (again), HBK, Kevin Nash, Scott Hall, X-Pac, Hollywood Hogan, Ric Flair, Justin Credible

5. Be angry for no good reason
Example: Slapping your opponent just because they're in a match with you. Berate them. Yell at them. Shove them. Yell at the referee. Be extremely surprised that that no-good assclown almost got a three-count on you. The world is involved in a conspiracy against you, fuck everybody!
Who does that? Paranoid people with low self-esteem. People who think they deserve more in life but others are singling them out for punishment (and for no good reason!).
Famous Examples: Chris Jericho, Kurt Angle, Lance Storm

*This list is not exhaustive. The famous examples chosen are those who stand out in my mind. There are a multitude of possible wrestlers who could fit under various categories. If you at any time after reading this feel the need to complain about a choice or anything at all, please realize that you're stupid and ugly and I rule and am awesome. Thank you.

I assumed Snitsky would be a #2.

#6: Make out with Mae Young.

Oddly enough I think both Vince and Shane McMahon would fall under that category Favre.

Snitsky is actually a number 5.

You can be more than one at the same time. Triple H has shown that.

Also, a surefire way to get heat is to talk shit about the local sports team. Either that or purposely say the wrong city.

#3

That is not fighting clean and gloating about it when you win.

Would insulting the crowd themselves fall under #4? Or under a "Cheap Heat" section?

Thank you for proving that Triple H is, in fact, the single greatest heel in the history of professional wrestling.

A paraphrased line from a Torch review from Swagger's "State of the World Heavyweight Title" promo:

He demanded that the crowd be quiet and show him respect, which either never works or always works, depending on how you look at it.

Snitsky is everyone of these lol

I've got to admit his heel run from fall 99-spring 01 was damn amazing. Definitely the top heel from that Attitude era. Of course it didn't hurt that at the time he was going up against the two biggest faces since Hogan, Rock and Austin. His feud and retirement matches with Foley were just flat out great too.

#7: Make out with (or bang) Matt Hardy's girlfriend in real life. It has to be Matt Hardy so you're guaranteed that he'll go whine about it over and over on myspace, facebook, twitter, his blog, Jeff Hardy's twitter, etc.

Have shit loads of talent. Instant heat.

just come out saying "Excuse Me". Instant heat

Really?

Reeeaaally?

So wait a minute....is Triple H the greatest heel or is it Snitsky?

Triple H is at the very least top 5. I honestly can't decide whether him or Chris Jericho deserves that honor.

1. Cheat
2. Turn on a partner
3. Smack a bitch
4. Insult a local sports franchise
5. Insult the crowd

That's my five....

Good 5.

your country sucks
your state sucks
your town sucks
your local sports team sucks
you suck

lol heel work is pretty easy when you think about it

<font color=goldenrod>If in a crowd full of rednecks, you only need to get heel heat by claiming that you took someone's job.</font>

I quite like claiming to be a messiah, not used that often

Make fun of the crowd or insist the sports rival of the city is much better.

Do what C.M. Punk did and crush the dream of a fan favorite when he wins the title and steal the moment away from the crowd.

Stone Cold: repeat the word "What?" until it becomes more synonymous with wrestling than the fucking ring.

What?

Surely any ANTI USA gimmick would gain major heat...

when the fans say 'what' the wrestler doing the promo should just say 'agaybosayswhat' or 'ahomosayswhat'

Good point Kareru.

say that, and when you get the inevitable "what." just say "Exactly".

Undertaker managed to have the best counter for the whole "What" chant on Smackdown during his American Bad-ass phase.

“Say What!? if you sleep with your own sister” followed by a few people saying "What" and then awkward silence for a few seconds (or laughing at the people who said "What").

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doesn't show much of the reaction, but the crowd gets owned HARD.

lol

Did you include beating up women and other non-wrestlers?

Trash talk the city you are in.

Not giving the fans what they want always works too, mainly on the indy scene though.

IE, high fliers who refuse to do their high flying moves, or Roderick Strong, when he'd set up for a loud chop, then just not do it.

I'm also a big fan of someone going for a plancha, only to jump over onto the apron and kick the guy.