Macho Man and Slim Jims partnership
 

How did the whole deal with Macho Man being the spokesman for Slim Jims start?

Was it something random or did the WWF/Vince push for the Slim Jim company to use Macho as its spokesman?

I know Vince was more upset when Macho left than Hogan to WCW with the Slim Jim deal being one of the issues.