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Actors Selling Their rights - Deepfakes

Bruce Willis has sold the "rights" to his likeness to be used as a deepfake for media.

This is huge. I can 100% see a ton of actors going this route, especially as they age. I know Hollyweird has always had ways of creating their own deepfakes with camera tricks, but this is entirely different.

You may still be seeing today's movie stars in movies our grandchildren will be watching for the first time.

In a way, this gets into immortality and ethical areas for some folks. Once we can figure out how to save//manipulate consciousness (which may never happen) - then we have achieved a bastardized version of immortality.

Quote:

Action movie legend Bruce Willis has just become the first Hollywood actor to sell his rights to the possibility of a "digital twin" to the US firm Deepcake, according to The Telegraph. With the use of deepfake technology, Willis has offered his likeness to be used onscreen for future projects, following his first experience with the digital media manipulation in a commercial for Russian phone service, MegaFon, last year.

Deepfake technology allows for the use of a person's likeness to be superimposed over another individual. Through the use of machine learning and AI, it's possible to create a visual and audio "twin" of someone in videos. Though the ability to recreate someone so nearly-flawlessly does raise a few ethical questions, the technology has already been utilized within the Star Wars universe with Rogue One: A Star Wars Story, as well as The Mandalorian Season 2. In 2021, Willis gave permission to Deepcake in order to appear in a commercial, allowing his face to be "digitally transplanted onto another performer." Now, the actor has officially sold the rights to his likeness to be essentially "hired" by Deepcake for future productions.

As a business decision it’s incredibly smart, I imagine he will take home millions to assist his decline in his retirement.

As an artistic decision it turns my stomach.
Hopefully this evil is used only in his typical straight-to-streaming films nowadays. I don’t want some poor bastard playing a role during filming only to have their face Bruce’d in post production.

That's what's happening, exactly.

He had his face superimposed on an actor's body for a telecomm company in Russia.

This will lead to a new type of film union too. Who gets credited in the credits too? Would it be "guy who played Bruce Willis's face, Bruce Willis or the mocap actor" ??

Also, it has been used for nefarious purposes already, deepfaking politicians and even Zuckerburg. It will be fucked.

Seeing as Willis can no longer speak... i get it

I, for one, can't wait for our new digital overlords

James Earl Jones did this for his voice for Darth Vader.

I get it, but yeah it does feel weird though.

It's a smart thing to do really.
Might as well sell your rights now and make a profit for your family than have them cut out of the loop when these media giants do it anyways and keep the money for themselves.

Die Hard 7, Bruce is 23 again, SUCK IT GRUBERS!

Quote:

Originally Posted by McLegend (Post 5581012)

James Earl Jones did this for his voice for Darth Vader.

I get it, but yeah it does feel weird though.

This is about image rights, not voice work.

Darth Vader doesn’t even look like a black man and he’s literally a man made of black.