Quote:
Originally Posted by blake639raw
Why would I want to pay to see TWO ppv's a month? They can't even convince me to order one a month. There's a such thing as overkill. I think they should cut back on the number of brand specific PPV's, and try to build to more meaningful shows. The way they book shit, no one really gets into anything. Besides, half the time the PPV's aren't any better than a RAW or SmackDown that I can watch for absolutely free. I think they should cut back to 6-8 PPV's a year. The big 4 , and maybe one or two brand specifics for each side.
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In theory this is a good idea, however the numbers indicate that its probably a bad idea. The lowest PPV buy the WWE got int he last few years was for the Armageddon show which drew 215,000 buys at last count. If you were to say that the WWE should go down to 4 PPVs a year for exmaple, that would mean they would lose 1.7 million buys over the year (using the Armageddon number as a benchmark, which is very conservative).
In order to make it worhtwhile, the 4 remaining PPVs would have to make up those buys at a minimum (it would actually be a lot more, because the WWE would lose on some ad revenues, gate for the house and so on). So, by my math, that would mean each major PPV would have to draw an extra 430,000 buys.
Now, if we look at the numbers for the 'big 4' PPV, its 470,000 buys (using '03 numbers, which were not great), so if you add the two, that would mean each of the 4 majors would have to do well over 900,000 buys (cause like I said these numbers are conservative, real number would be north of a million).
There has only been one PPV in WWE history, or in wrestling history for that matter that topped 900K buys, and that was a little show called Wrestlemania X-Seven, which many say was the greatest PPV in WWE history.
So, I dont see how the WWE would gain that many buys for their major PPVs simply by eliminating, the non major PPVs. If you look at the WWE's numbers, their biggest money maker are the PPvs, and if you eliminate some, you have to make up that money in some form. Like I said, I dont think that would be possible.
I think the idea at this point is to add 2 PPVs in a year or so. This idea is still in the planning stages, so nothing is a guarantee. They have to get the current crop of 12 PPVs to stablize before they start adding new PPVs. I recall hearing in a couple of places that they may add a new brand to replace Confidential, so maybe that brand would do 2 PPV per year, but that seems like a bad idea with their only exposure being at 11PM on Saturday nights. I think long terms they'd like to get to a point where they have a brand exclusive PPv a month, and then leave the 'big 4' as the only PPVs in that month. But, like I said thats a long-term thing, in fact i dont think we'll actually see it unless the WWE gets really popular again.
I agree with the idea that having more time between the PPVs is a good thing, personally I like the current format, but if they can add 8 extra PPVs over the next 3 years say, and they can get around 225,000 buys for all of them, its a huge shot in the arm for business. So I guess we'll see.