Originally Posted by Joystiq

Want to wear your Madden skillz on the street as bling? EA is giving you the chance this season with a customizable, unlockable "Ring of a Champion" that you can actually order from Jostens -- ring maker of the Super Bowl ring ... and countless graduation rings across the nation. You might even be able to convince some gullible soul that you actually scored a real Super Bowl ring, and possibly get yourself bumped up to first class on occasion. Plus, if you get into a street brawl, you've got some serious hardware on your fingers.

The rings are unlocked by progressing to various levels as you play the game. Once you reach level three, you'll get a code in the game that will let you order the ring. The further you progress, the more you can customize your ring. You'll also be able to stick any of the NFL teams on there, and you can get the cheapo version in a "non precious ring" (Gollum will be so upset) for $149, or the flamboyant 14k gold version for $495. The finger bling comes studded with cubic zirconium, but Jostens will let you add real diamonds if you have a bottomless savings account and a real desire to toss your money away.

The rings will be available only on the "next gen" (Xbox 360 and PlayStation 3) systems, sorry Wii-ers. Check out the pix of the bling below, and you can read the press release after the break.

Originally Posted by Xero Limit 126

If you have to pay you didn't 'win' shit.