Intresting concept for a video.
 

Y'all Want A New KoRn Video?

Feb 24, 2004 10:27 am US/Eastern
(MTV.com) Midway through Korn's new "Y'all Want a Single" video, the words "The record company wanted us to change this video — we didn't" flash on the screen. It's not a joke.

"They locked us out of our own editing booth," singer Jonathan Davis said at Thursday's announcement of the Projekt Revolution Tour in Hollywood. "It's been crazy, the [uproar caused by] this video. That's what we like to do, though. We got to go up there and put our ass on the line for artists."

"Y'all Want a Single," the second release from Korn's recent Take a Look in the Mirror, is an angst-fueled, expletive-riddled protest against the record industry. The video is even harsher.

"It's gonna cause a big stir in the music business, period, because it's basically a video about us destroying a record store, and all this different verbiage comes up talking about how really corrupt the music industry is," Davis said. "We're just asking for it with this video, and it's pretty amazing. We're really excited about it."

Epic Records, Korn's label, did not immediately respond to a request for comment.

The first words flashed during the video are "Music Monopoly?," followed by "One corporation owns the 5 major video channels in the U.S." and the question "Is that OK?"

Statistics follow — "Last year, the big 5 record labels sold about $25 billion of music" and "90% of releases on a major label do not make a profit" — before it takes a stab at glossy videos, noting, "Britney Spears' last video cost $1,000,000," followed by "This Korn video cost $150,000" and, a few seconds later, "You have now seen $48,000 worth of video."

Later, amid more record-store thrashing and footage of Davis singing, the video claims: "The music 'industry' releases 100 songs per week," "Only 4 songs are added to the average radio 'playlist' each week" and "Hit songs on Top 40 are often repeated over 100 times per week." Then it asks, "Is that all you want to hear?"

It goes on to point out "Two radio conglomerates control 42% of listeners," "90% of all singles get to the 'hook' within 20 seconds" and "98 % of all #1 singles are less than 3 minutes and 30 seconds long" — "Does this seem like a formula to you?"

Andrews Jenkins, a director best know for Adidas and Budweiser commercials, shot the video at a record store in Los Angeles that was, fittingly, going out of business.

Korn fans and the staff of the store joined in for the melee, which in the end found more than 20,000 CDs and display cases destroyed by the crowbar-wielding band. All that and it only cost $150,000. \

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Not sure if i agree or disagree. Intresting though.

Hmmmm interesting.

Controversial if nothing else - going against the pop ridden culture I guess which has got to be good.

That would actually mean something if Korn weren't

a) a shitty nu-metal band

b) owned by a major record label

c) incapable of producing quality music

<font color=teal>I will probably never see it on television, but it sounds alright.</font>

I was thinking about that.

I'm sure MTV will not like the video. Therefore it wont get played much . Cause god knows when MTV puts there foot down the music industry for some reason listens.

<font color=teal>That and it's a "rock" video, which are never shown on MTV to begin with.</font>

Yah unless its a " Special " 30 minute show of all rock. Even that is bullshit cause they just play a bunch of horrible Nickleback songs.Bastards.

MTV is actually oddly independent of the music industry... its parent company Viacom owns radio stations, but doesn't seem to be tied up in ownership of any record labels, which is a bit odd for a large media corporation. That said, they still won't like it...

But yeah, it's kind of hypocritical for Korn to go bashing the very industry that's made them rich over the last decade. 10 years ago it might have meant something.

Pretty much.

MTV is independent of the Music Industry. And Vince McMahon is oddly independent of the wrestling industry.

KoRn's protest means nothing now, and it would have meant nothing when they first came out. They're commercial, trendy, downtuned pop. They were strategically marketed to be everything they are pissing about in this video...And they didn't seem to mind.

The Cold song "Kill The Music Industry" is better.

I'm talking about in a purely ownership sense. :p

The reality of course is probably rather different, since MTV probably gets God knows how much money stuffed into its pockets by labels who want their videos on MTV...

And the ties to the music industry go beyond even that.

They don't own anything dIRECTLY, but...

Viacom has some pretty tight ties to Universal.

Media Ownership is pretty hard to follow these days. It's a bit of a corporate squaredance...What's the line from the old Triple H theme? "Does anyone know who's sleeping with who?"

Oh, and I wouldn't be too surprised if this was all a publicity stunt anyways. Come on, ALL the boy bands try and be anti-authority.

BTW, Viacom owns over 100,000 Music copyrights.

Whether or not you consider that direct ownership is your call, but I'd say that's ownership, even though they do not directly own a record label...

y'all want a single... which ironically is ending up as a single i suppose, if it's being made a video of?

yawn :|

Yeah, and it's a total coincidence, right humpy? :D

<font color="#99CCFF">Sounds like pop-up video...</font>

<font color=teal>What happened to that show? :'(</font>

The story i heard was that Korn finished there album and a week after they turned it in to the label . The label called them and said they needed a single. Hence the " Ya'll wanna single say **** that ". And the record label loved it. I guess this record loves punches in the face and enjoy kicks to the nuts also.

<font color=teal>Or they know what will sell albums.</font>

Dude. Anti-Authority sells.

As I said in the wrestling forum, haven't you wondered why you can buy an anarchy T-shirt from a chain store in an outlet mall and pay with a credit card? Or you can buy "Fu</>ck the system" records at Wal-Marts?

Just look at Eminem.

As el freg said, they know what sells albums and don't mind a little "angsty rebellion" coming after them, especially if the OWN the rebellion. :lol:

Not only does anti-authority sell, so does appealing to the "underground" fanbase. Fans like the idea that they are listening to something that hates the mainstream... if anything, KoRn are trying to regain the popularity of their elitist fans.

Yeah. You'd think that people would catch on to the "anarchy" and "Underground" concepts, especially when Linkin Park has a fan club called the "Linkin Park Underground."

Then again, if people think KoRn was ever underground, they're morons.

Of course Korn were underground at one point... every band that wasn't grown in a lab or put together by a record company were. :p

Of course it wasn't any time in the last 10 years....

Wow. That was an incredibly anal interpretation.

D00d. im underground.

On that note, my father reviewed a CD for a girl band who hadn't been broken. I guess they're underground. :lol:

You should know by now that I'm an incredibly anal person. :p

one would think our little felching mishap woulda changed that...

*sheep joke*

<font color=teal>Test tube band.</font>

I actually think that originally they didnt want it as a single but for some reason or another it was releases. Not that it matters. Korn IS capable of making quality music, they just don't..

Linkin Park and Underground. Those are words that have no business being together. Kinda like Military Intelligence. "Two words combined that can't make sense". Pardon the Megadeth quote.

Anarchy and Underground are just concepts the mainstream co-opted. Your average Avril fan can get an Anarchy t-shirt at a Hot Topic in the local mall. And the sad thing is that they really think they are being anti-establishment. Buying your punk gear at the mall and listening to Good Charlotte doesn't make you anti-anything. Anti-good taste maybe.

Preaching to the choir, baby. :)

Linkin Park Underground is one of the biggest oxymorons in modern vocabulary. But when you can pop in to hot topic and purchase the latest "anti (X)" gear, it's no wonder people are going to get the wrong idea.

but rebellion sells...