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Originally Posted by Crashnburn
They didn't come up with them, true. But they did purchase everything ECW including the rights to the names. Paul may have let the Dudleys continue using the name after they left ECW but apparently WWE is in no way going to be any bit as generous. Same goes for Billy Kidman and WCW. Like it or not they did trademark the names as soon as the wrestlers began working for them or they did purchase them from the former owners who had trademarked them.
In all honesty, if you're a wrestler and your name is your livlihood then you should trademark it as soon as possible. And if you ever start to work for WWE and your name is trademark they'll probably change your whole gimmick to something else. Once you're done with the company go back to using your original gimmick.
Lastly, I want to say I'm not defending what the WWE is doing. In fact I think its pretty shitty. I was just saying it was in their right to do so.
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Well, WCW and ECW can't give trademarks where they didn't belong. As the Dudleyz and some other people were said to have left ECW WITH their trademarks, the WWE couldn't claim them as part of the package.
Plus, many of the "trademarks" are not actually registered trademarks...They can take out actual trademarks, but those would be easier to challenge.