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Matt Hardy is as popular as Santa Claus right now, so it would make sense to push him to the moon, but he's just not as believeable as a badass babyface as he is an arrogant, better-than-you-because-I'm-me heel.
1) Hardy turning heel would have "Eugene not being retarded" ramifications. The fans would instantly be 100% against Hardy.
2) Hearing JR crap all over Hardy would sustain his heat. I can just imagine JR moaning and going "Awww look at his little trousers" when Hardy's controlling a match after cheating.
3) Matt Hardy is much better at playing the "Sensei of Mattitude" than any other character he's been given.
4) Edge on SmackDown! is something I want to see.
5) I've always wanted to see a Thuganomics vs. Mattitude feud. Even when Australia didn't have SmackDown!, I followed these two characters and was most aware of their grip on the fans. If John Cena has ridden his character to the top, why can't Hardy?
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