yeah, it's simple, the NBA isn't making the money it used to, the sponser are leaving, the big companies that buy the $150.00 court side seats and the luxury boxes are leaving and that's where the money is.
No marketing, no NBA. Royalties from shoes and jerseys won't survive the league alone.
Stern figures it's an image problem, he might be right... but if he really wants to fix the "image" problem, maybe they should stop putting 18yr olds fresh out of high school on the court.
You can't expect "kids" to be "Adults" without them learning how.
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