Kane really had long hair, and looked normal, with a mask over him. WWE decided that Kane was getting stale and WWE needs to make him more of a public image. The reason they told Kane to shave his head is so he actually looks like he has something wrong with him, otherwise he'd just be an ugly guy with long hair, seeing as Kane had no scars, they told him to have one half of his head completely bald (saying he was scarred on one half of his head) and a little hair the other side so he didn't just look bald, he looked scarred.
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