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The whole thing is such a bullshit situation. First, Vince is stupid and stubborn - all he had to do was offer to donate like one million dollars a year, and he could keep the initials forevermore because they'd take it. It wasn't a damn thing to do with market confusion, although that may be the claim, because the Wildlife Fund ended up selling the rights to WWF.com to a fucking wrestling forum, which went totally against the supposed "point" of the argument, and it ended up not being used for anything. The fact was, The Fund asked them not to use the initials in advertising in the UK, Vince went against that blatantly, so he had no right to complain (if he ever did), and the Fund are idiots for taking such major action over such a petit thing.
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