PMF hit the head on the nail.
For fuck sake Vince is a dumbass. He shoves people down our throat, then he listens to the fans for a few years and give us what we want to see, then he tries to shove things down our throat. Vince's biggest business times in history came late 80's and late 90's...when he *gasp* listen to crowd reaction and built off of that. Mark Henry won't put an ass in the seat...you have a potentially huge superstar in Cena (though I fully admit I hate the guy, always have) if you would fucking open your ears. Let him go be bad ass heel, and he will probably become twice as big of a face doing that then he ever would playing it up like a babyface.