I don't see why everyone bashes Masters every week. He's not a terrible wrestler, he just has a weak gimmick that the audience doesn't really care about.
I see Carlito and Masters as high mid carders like The Rock and Triple H were when they were leading DX and The Nation. However Rock/HHH had time to grow and had a long ass mid card fued before entering main event status. These days the WWE pushes their young guys too fast(Orton/Batista).
They should have guys like Masters, Carlito, and Shelton fued over the IC belt for years before fighting guys like Angle, HBK, etc.
Sorry for the rant, i'm bored.